Evolving outdoor tour experiences
What We Do
Our vision is a world where every trail sparks curiosity and learning to empower users with interactive AR experiences.
Our Solution
The Interactive AR Trail Platform overlays augmented reality content on physical trails via mobile devices, blending gamification, treasure hunts, educational quests, and storytelling to turn passive walks into immersive, engaging adventures.
How It Works
The Interactive AR Trail Platform overlays augmented reality content on physical trails via mobile devices, blending gamification, educational quests, and storytelling to transform passive walks into immersive adventures that spark curiosity and learning.
AR GPS Tagging
Utilizes GPS and augmented reality to anchor digital tags to trails and physical objects, with AI support for 2D plane detection.
Easy Trail Design
Provides an intuitive design interface with interactive features for creating engaging outdoor trail experiences.
Collect & Share
Enables users to collect virtual items, unlock achievements, and share their adventures with others.
Our Pilot
Kowloon Park Tree Observation Trial
We conducted a pilot project at Kowloon Park, focusing on tree observation to tag various tree species and integrate this information into our application.
Our Team
Kito Hui - Director & Marketing
EdU BSc, Year4
Experienced in community engagement & project management (e.g., Founder of Basketball Team, outdoor education coordinator)
Eric Luk - Project Manager & Tech Development
HKU BSc graduate (2023)
2+ years in environmental project management and education, expert in nature conservation
Key Collaborators & Advisors
Be Engineering Solutions
VR & 3D rendering specialist in Australia
Focus: Landscape design for government projects
Collaboration: Australian & Hong Kong landscape projects
HKTree Education Foundation
Tree education NGO managed by professional arborists
Collaboration: Tree-related VR project pilot
Dr. Colin Luk
Environmental Science lecturer, HKU & startup founder
Expertise: Environmental project management
Role: Support B2B partnerships with NGOs
Dr. Lau Man Kit
Computer Science lecturer, CityU
Expertise: Data management
Role: Provide technical support
Dr. Chau Man Lut
Literature and Cultural Studies, Edu
The coordinator of an EdU outdoor education app: 在地讀寫
Focus on HK literature, creative writing, and the intersections of cityscape, nature, and speculative fiction
Contact Us
info@novatrek-ar.com